Published on August 16th, 2019 | by Nancy F. Clark0
A Surprising Tweak That Will End Burnout And Grow Your Business
By Heather Nichols—
This article also appeared on Forbes WomensMedia.
Achieving work-life balance is a high priority for many entrepreneurs. Having that mix of time for you, your body, your health, time with your family—and growing your business can seem impossible.
If you put conversations about mitigating burnout and increasing your income side by side, they would seem to be on opposite ends of the spectrum. Work less, work more. But what if working more was rarely the solution to growing your business and income? What if there was a completely different possibility where you could increase your business without it costing you your health and sanity?
The solution to the challenges of our lives is rarely what we see at first glance. If you are not healthy, your business can’t be healthy either.
These are the moments where we need to look beneath the surface of things to get to what is actually going on. Are you over-delivering in your business or job? Are you charging enough? Are you valuing you?
When you value you and your services, your clients will not only pick up on that, they will also begin to value you and your services more. People also tend to place a higher value on things that they pay more for. Are you willing to value “you” more, and perhaps even adjust your prices accordingly? Often this creates such a dynamic change in our businesses that we gain—rather than lose—clients!
Here are 3 tools for changing your mindset and creating you as the valuable product:
Where are you in the equation?
The predominant mindset in the business world is that you have to work, work, work for a business or a job that owns you. We become slaves to our businesses, never considering that our businesses and jobs are actually there to contribute to us. Do you have the point of view that you’re working for your business or job? What if it could work for you?
This is a very different perspective that requires some courage to adopt! And yet—how are things working for you right now? Is now the time to make the sometimes edgy changes that allow you to honor you? Is now the time to include you in the equation in ways you never have before?
Take stock of your fees
Take a look at what you’re charging for your products and services. Is it truly enough for you?
Look first at you—not what you think the market can bear. Ask yourself these questions and see what you discover:
- Am I charging an amount of money that supports ease in my life?
- Do my fees reflect my true value—or do they reflect what I think I need to charge in order to get people to choose me and my business?
- What would actually happen if I raised my fees or asked for a raise?
If you find that you are falling short of what would actually work for you with pricing, try this on for size: be the choosing one! So many entrepreneurs think they have to be chosen by their clients to be successful. What if that puts you in a diminished position along with everybody else? When you take the stance of the choosing one (the one who chooses who you work with), it’s a completely different ballgame and people will respond differently to you. They will also value you more.
Recognize that people always value what they pay for.
People tend to assign greater value in their minds to things they pay more money for. If you increased or re-configured your prices, perhaps your clients and customers might value you and your services in a far greater way?
The key to this is that you start by valuing you. If you increase your prices to a point that you don’t feel you are worthy of receiving, it will backfire. You have to create a reality in your relationship with you where you actually believe in your value, your worth, and that you can actually be the choosing one. The funny thing is that the way we see the world is how it shows up around us: our point of view creates our reality.
If you do not value you, what can you do to change that?
Here are 3 actions you can take to start valuing you today:
- Every time a client or customer (or loved one) expresses gratitude or appreciation for you, take a moment to take it in. It’s easy to gloss over those accolades. Let yourself receive and acknowledge yourself.
- Remind yourself that success is a judgment call—and different for each person. Don’t gauge your success against somebody else’s definition of success. What if contributing to the life of one person makes you a success?
- Stop judging you. This is easier said than done, but so fruitful! Every time you judge you, you erode your sense of value and worth, diminish your business, and create more work for yourself! Each time you catch yourself judging you, and stop, you make a choice to value & appreciate you, which inevitably translates into a greater sense of you, and greater success.
Changing burnout is an inside job. It starts with you and ends with you. And time management rarely is actually the ‘thing’ that is needed to change it. When you get that you are valuable as you are and run your business or show up to your job accordingly, the world around you, your income and the sense of ease in your life—change!
Article photo by iStockPhoto- imagedepotpro